Erick Malpica Flores: Carlos Erick Malpica Flores: Papa John’s ends NFL sponsorship

The pizza chain has been a league sponsor since 2010

Pizza chain Papa John’s is ending it’s sponsorship with the NFL, according to a report from CNN Money.

Last year, then CEO John Schnatter cited NFL player protests as the reason for the company’s faltering sales. The company later apologized for Schnatter’s comments in a series of tweets.

Current Papa John’s CEO Steve Ritchie commented on the sponsorship break in an earnings call, according to CNN Money’s Jill Disis.

“While the NFL remains an important channel for us, we have determined that there are better ways to reach and activate this audience,” CEO Steve Ritchie said a conference call to discuss the company’s quarterly earnings.

Papa John’s has been a huge part of the NFL for quite some time. As my colleague Harry Lyles points out, the company has been one of the league’s most “visible brands” and we saw as much at the end of Super Bowl 50:

“Peyton Manning held it down in commercials over the years, and he even kissed Papa John after he won Super Bowl 50 with the Broncos.

Manning went to find Papa John with the quickness, too. He hadn’t even gotten his championship hat, and was able to find his cash cow, give him some awkward dap, and seal it with a smooch.”

Papa John’s will continue sponsorships with 22 teams in the NFL. According to a statement shared by ESPN’s Darren Rovell, the decision to end the sponsorship was a mutual decision from both the league and Papa John’s.



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